Tagged with adidas

Media Invite: Adidas Boost Campaign

Media Invite: Adidas Boost Campaign

We received a special mystery package from Adidas that contains a special invitation to their Boost campaign launch which is set to launch sometime Mid of February. In the parcel that we received contained a Metallic Ball which is resting on a special foam and along with it was a Adidas BOOST thumbdrive. Being curious … Continue reading

Review: Adidas miCoach SPEED_CELL

Review: Adidas miCoach SPEED_CELL

“We finally were able to review in detail the miCoach SPEED_CELL, check out our previous SPEED_CELL Review here” Adidas had recently introduced a new member into the miCoach family that promises to give athletes and novices alike some added motivation to exercise even more than usual. An upgrade to the previous miCoach stride sensor, the … Continue reading

Press Release: Adidas AdiZero Feather 2

A few weeks before the world’s best athletes come together for the London 2012 Olympic Games, adidas is launching the adiZero Feather 2, the lightest everyday running shoe, to help athletes all around the world become faster and improve their performance. miCoach SPEED_CELL The adiZero Feather 2 now features a miCoach cavity embedded in the … Continue reading

Review: Adidas Adipure Adapt Minimalist Footwear

adidas launch the adipure Adapt, which has been describe by adidas as “a premium running shoe, that supports the mid-to forefoot foot strike, facilitates higher muscle activity and sufficient joint stability and provides runners with guidance for an efficient run.” The scientist have found out that common heel cushioning in training shoes (especially running shoes) is … Continue reading

Review: Adidas ClimaCool Seduction 360 ventilation

Adidas had recently launch a new member to it’s Climacool  Running line, just in time for the London Olympics 2012 – The adidas Climacool Seduction. The ClimaCool Seduction is set to further leap the brand’s lineup of lightweight running shoes with technology that will keep you cool no matter the condition and scenarios. The ClimaCool … Continue reading

Press Release: Adidas AdiPure Trainer

adidas Unveils New Natural Training Shoe adidas Goes all in with all-natural Trainers Singapore, 26th March 2012 – adidas has unveiled the new adipure Trainer, the first natural-style training shoe designed specifically for the gym.  Promoting pure and natural movement by harnessing the body’s natural mechanics, the adipure Trainer activates and strengthens muscles, builds balance and promotes … Continue reading

Adidas revealed miCoach Speed Cell tracker

Adidas has revealed a new in-shoe, workout tracker that’ll capture a host of vital statistics for use with all forms of exercise. The Adidas Speed Cell (or SPEED_CELL as the sportswear giant wants us to write it), works in the same way as a Nike+ chip, but captures information from motion in every direction and measures … Continue reading