Singapore, 2 October 2014 – Strength and growth come from continuous effort — but growing up doesn’t have to mean slowing down, as proven by the new, revolutionary Nike Air Zoom Structure 18. Now in its 18th version, the Nike Air Zoom Structure raises the bar for a running shoe that delivers both speed and stability.
Over the last two-plus decades, Nike designers have debunked the notion that stable means slow. They have constantly pushed to make the Nike Structure shoe lighter, smoother and more responsive without sacrificing any of its vaunted stability features. The design of the Structure 18 is a quantum leap from past versions where designers revolutionized it from top to bottom.
The Nike team worked closely with elite athletes such as 10,000m silver medalist Galen Rupp and 3,000m world junior champion Mary Cain for insights to bring the distinctive shoe across the finish line. Rupp, who runs nearly all of his 120 miles per week in the Nike Structure, said the Structure 18 gives him a more stable ride and feels faster all the way through his runs.
“The Nike Structure is the only shoe I’ve trained in since I started running, so it feels special to me to have input in the design of the new one,” Rupp said. “I love the Nike Air Zoom Structure 18 because it hugs my foot in the right places, providing the support I need to go the distance. I was really surprised when I picked them up and felt how light they were. It’s like Nike found a way to magically shave a few ounces off, and because of that, I feel like I can run faster in them.”
The Nike Air Zoom Structure 18 delivers uncompromising stability through the combination of an upper featuring Asymetrical Dynamic Flywire and a triple-density Dynamic Support system in the midsole. The new contoured last — created to provide a better fit and more responsive ride — combined with Nike Zoom Air cushioning, provides added toe spring for the snappy, quick-off-the-ground feel athletes expect from Nike Zoom Air.
Dynamic Support and Engineered Mesh
Designed to provide runners with support and cushioning, the innovative Dynamic Support system uses opposing wedges of foam with different densities to help slow the rate of pronation. Designers enhanced the support in the Nike Air Zoom Structure 18 by adding a third, high-density foam to the existing system. When needed, the three-density Dynamic Support system kicks in to help provide added support and enhance the smooth transition upon foot strike.
The design also features a Nike Engineered Mesh upper with Asymetrical Nike Flywire cables that wrap the foot and provide support without the bulkiness of previous models, letting the foot move naturally. Nike Engineered Mesh also improves comfort and breathability. Nike Engineered Mesh enables designers to precision-engineer ventilation and lightweight support where needed most, improving comfort and breathability.
Zoom Air Technology
Nike’s Zoom Air technology is the fastest, most responsive Nike Air cushioning, making it the cushioning of choice for many elite and everyday athletes. Highly responsive Nike Zoom Air cushioning in the forefoot combined with the added toe spring of the new Zoom last, provides the Structure 18 with a responsive snap and fast transition.
“We designed the Zoom Air collection to be a revolution in speed,” said Rob Dolan, Nike VP and Creative Director, Footwear. “Whether athletes are racing or training, they repeatedly ask for Zoom Air because they love that fast, snappy, responsive ride and the energy return they get from it.”
The Nike Air Zoom Structure 18 is part of a collection of Zoom Air running shoes that includes the Air Zoom Pegasus 31, Air Zoom Elite 7 and Air Zoom Streak 5.
High-res images of the Nike Air Zoom Structure 18 are available upon request. The Nike Air Zoom Structure 18 will be released across all Nike stores in Singapore from mid October at S$199.