We received a special mystery package from Adidas that contains a special invitation to their Boost campaign launch which is set to launch sometime Mid of February. In the parcel that we received contained a Metallic Ball which is resting on a special foam and along with it was a Adidas BOOST thumbdrive.
Being curious as we are we access the thumbdrive which contains a teaser video of their new campaign “Boost : Experience Endless Running” and a Media Invitation of the event. The Invite also indicate that there will only be 950pair in Singapore, which we assume will be the number of Boost Running shoe that will be on sale in Singapore after it’s release this coming Mid Feb.
In the video we see bouncing balls striking three different materials. It offers a comparison between the new ‘boost’ material, standard EVA – which is the foam use in many running shoe soles are made of and concrete. The ball on the new boost material bounces a whole lot longer than the other two suggesting a new range of running shoes that help people go further faster.
“This will change running forever.”
Details are still very much unclear and no pictures of the new Adidas Running Shoe had been release on the web as yet. This is one product launch that had made us excited to know more about and we will not missed it for the world.
More details about the soon to be launch Adidas Boost Running will be posted on My Running Addiction as we draw nearer to the launch event.
Meanwhile Keep Running! Cheers! (: