Review: Columbia Omni-Freeze Ice Launch at Celebrity Fitness Singapore DowntownEast

In conjunction with the launch of Columbia’s latest range of evolutionary fabric Omni-Freeze ZERO, we were invited to attend a one-of-a-kind indoor Triathlon session conducted by Celebrity Fitness Singapore at Downtown East.

Columbia is announcing the Omni-Freeze ICE a range of sports wear that cools you down as you sweat. Unlike typical garments, that wick the sweat away from you, the Omni-Freeze ICE puts your sweat to good use, thus it’s cooler to put it on than taking your it off entirely.

The Omni-Freeze ICE™ is fused into the revolutionary fabric and is activated by contact with the moisture from your sweat. When moisture hits the fabric’s surface, the temperature of the fabric lowers. The result is an immediate cooling sensation that’s optimal for aerobic activity in the heat.

Celebrity Fitness Singapore Downtown East hosted members of the local and regional media to a series of classes so that they could experience the benefits of wearing Columbia’s Body Layer Omni-Freeze Ice apparel while exercising.

Briefing [Photo: Celebrity Fitness SG]

Celebrity Fitness is a fitness center that offers a unique lifestyle concept; the center is a blend of fitness center with an entertainment ambiance that will ensure that the workouts are maintained at high energy, motivational and entertaining. The Fitness center has state-of-the-art machines and training programs such as Body Combat, Body Pump, Peloton Cycling and Floating Yoga that caters to achieving one’s fitness goals.

Google, Facebook or Youtube as you run on the treadmills [Photo: Celebrity Fitness SG]

The Indoor Triathlon session was made up of 3 station of 20mins per station with no break in between. Leading the group was the fitness center head instructor Xabier Fabrega Pujol, a veteran in the fitness industry, Xabier is also an expert in a broad range of programs including popular Les Mills’ classes Body Pump, Body Balance, RPM and Body Combat, along with cutting-edge classes such as TRX, Vipr and Kettlebells.

The first station was an intensive 20mins Peloton cycling class, similar to spinning it is done in a fitness studio, with various light and music settings to create an energized atmosphere. Leading the group in the session was Instructors Xabier. The session begin with a warm-up, steady up-tempo cadences to sprints to climbs and finally to the cool-downs.

Peloton cycling [Photo: Celebrity Fitness SG]

In Peloton cycling participants control their own resistance on their bike to make the pedaling as easy or difficult as they choose base on the tempo of the music that is being played. Despite being in an air-conditional room, In less than a few minutes into the session, everyone of the participant started to drench in their own sweat and this was a good thing as the participant was able to get a first hand experience on how the Omni-Freeze Ice Fabric work. Immediately one feels the cooling sensation as sweat react with the fabric. The Session was all cardio and stamina.

Peloton cycling [Photo: Celebrity Fitness SG]

Second Stationwas an intensive 20mins FAST FIT Circuit Training consist of 9 stations which is mixture of weight training, Core stability workout, body combat and Pilates which made use of equipment such as barbell, battling ropes, Vipr and Stability ball. The session was pure mental toughness, being already tired from the last session, this session simply just test one endurance to not quit.

Fast Fit – Battling Ropes [Photo: Celebrity Fitness SG]

Final Station was DNA aerobic workout session conducted by Fabiana from Brazil; DNA aerobic is a combination of aerobic steps with a mixture of dance move from cha-cha, salsa and several others. It was a great fast pace yet easy to learn. It was simply a great cool down activity to sum up the whole Indoor Triathlon workout.

DNA (aerobics) [Photo: Celebrity Fitness SG]

 After their workout, participant chilled out at our Members Lounge with all-natural sugar-free Chi Coconut Water, which promises to rehydrate and replenish the body’s moisture and essential nutrients quicker and more efficiently.

Chi Coconut Drink [Photo: Celebrity Fitness SG]

Next was the certificate giving ceremony.

with Managing Director Tony Pickering

We were still not done yet as we decided to run another 5km outdoor to see if the fabric will work the same way as how we had experience in the fitness center. As it was already around late afternoon when the event ended it was a good timing and opportunity for us to start running outside, as the temperature is warm.

We were amazed at how cooling the fabric feels as soaks up the sweat and activates the cooling technology that lower the temperature of the fabric, so it feels cool to the touch, and so you stay extra comfortable in hot conditions. In another words, the more humid it is and the more you perspire, the cooler you will get.

This revolutionary fabric is perfect for anyone who embraces an active lifestyle, be it for aesthetic or health reasons. The Omni-Freeze Ice is suitable for use when cycling on the open roads, trail running on different terrains or hitting the weights in the gym.

Add some cool to your workout with the new Columbia Omni-Freeze ICE!


  • The Omni-Freeze ICE™ collection is available at all Columbia stores (MBS and  Velocity @ Novena Square), selected World of Sports and World of Outdoors outlets.
  • For More Info on Celebrity Fitness Singapore :
  • More on Coconut Water Chi :

Cheers! (:

One thought on “Review: Columbia Omni-Freeze Ice Launch at Celebrity Fitness Singapore DowntownEast

  1. Its like you read my mind! You seem to know a lot about this, like you wrote the book
    in it or something. I think that you can do with a few pics to drive the message home a little bit,
    but other than that, this is fantastic blog. An excellent
    read. I will definitely be back.

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